Beat every campaign level and you earn the right to enter Mad Mode. There's no end. There's no easier setting. Just you, maximum speed, and every hazard you've ever faced - at the same time.
Mad Mode scores submit to the Apple Game Center leaderboard, so you're competing against players around the world. A local top-runs board on your device tracks your personal best progression.
Standard apples score 1×. Limited-time green apples score 3× - and they're still risky to chase at maximum speed. Fireballs don't score directly, but every fireball that takes out an obstacle or the enemy snake keeps you alive longer, which is the whole game.
Brush up on the controls or study the levels if you're still in the campaign. Mad Mode rewards muscle memory.
The modern arcade feel of Mad Mode owes a debt to the Nokia classic - same DNA, sharper teeth.